As the great Napoleon MacBonaparte said: "One square can decide the fate of a match. One blitz the fate of a campaign and one fan factor the fate of a Team!"... After which he sent his troops to Russia.
The Esprit de Corps of the Cowards is firmly rooted in the proud and time proven fighting doctrines of great theoretical writers such as MacClausewitz's "Now for fuck sake don't lose!" Or the highly successful doctrine employed by UN troops in Korea after China's entry into the war: "RUN!"